Here’s 5 Free Digital Marketing Certification Courses that will help you level-up your skills and build your credibility.
There used to be a time when digital marketing certification programs were unheard of. But now, with the rush of so many people online, there’s a lot of fakes and phonies out there claiming to be digital marketing experts, when they don’t know diddly squat.
And that’s creating problems. That’s creating a lot of noise in the marketplace.
Now you have to work harder to stand out and separate yourself from the crowd. And one way that you do is through digital marketing certifications.
And today, I’m going to share with you 5 Free Digital Marketing Certification Courses that I completed and recommend. Perhaps these courses will help you too.
Table of Contents:
Free Digital Marketing Certification Courses
- Google Digital Garage – Digital Marketing Course
- HubSpot Digital Marketing Course
- Accenture/FutureLearn Digital Marketing Course
- SkillUp by Simplilearn Digital Marketing Course
- Semrush Digital Marketing Course
1. Google Digital Garage – Digital Marketing Course
The first program that I’d recommend on my list of Free Digital Marketing Certification Courses is by Google digital garage. It’s called the fundamentals of digital marketing.
In this course, you’ll learn the fundamentals of digital marketing that will help grow your business or career. Now a little about this course is that it will help you to master the basics of digital marketing, with an Interactive Advertising Bureau accredited course free of charge.
There are 26 modules to explore all created by Google trainers, packed full of practical exercises and real-world examples to help you turn your knowledge into action.
This can help you can to improve your CV and give you that competitive edge to help you land more clients.
How it works:
- Learn new skills with bite-sized video tutorials that you test knowledge with a quick quiz
- Pass the final 40 question exam and get certified.
- Download and showcase your new qualification on LinkedIn and your CV or list of credentials
Modules: The skills you’ll learn are analytics and data insights, business strategy, content marketing, display advertising, e-commerce, email marketing, and more. This is a great overall course to help you level up your competitive edge and skills in digital marketing.
2. HubSpot Digital Marketing Course
The next Free Digital Marketing Certification Courses I recommend for you is by HubSpot Academy. This is called the Digital Marketing Course: Get Certified in Digital Marketing.
It is a free certification course. 100% Free no credit card required.
The digital marketing certification course will teach you how to become an effective digital marketer with an inbound-first mindset.
So who is this course for?
Well, basically, it’s for anyone looking to upskill their digital marketing expertise. So as someone in the digital marketing field of business, this will definitely help you gain that competitive edge and land more clients.
What you’ll learn is to optimize your website for search agents create a nine-page strategies to build and grow a following and create an ad strategy to amplify your business message to a targeted audience.
Course Details: This course contains 9 lessons, 37 videos, 11 quizzes and runs approximately four hours.
So it’s just a great overall course to help you level-up and gain that competitive edge in your digital marketing business.
3. Accenture/FutureLearn Digital Marketing Course
Now next up on my list of free digital marketing certification courses, we have a course provided by Future Learn in partnership with Accenture.
It’s called the Digital Skills: Digital Marketing.
Now learn about some of the digital marketing strategies and techniques that are available for businesses to use.
A little bit about this course…
The average duration is two weeks weekly study two hours 100% online, learn at your own pace and use absolutely free and it is accredited.
This course has been certified by the CPD certification service as conforming to continual progress National Development principle. Learn to use digital marketing to grow your career or business. Digital marketing is a crucial tool to grow a business.
In this course, you’ll learn and explore what digital marketing is, why it’s important and look at some digital marketing strategies – including display advertisement, pay-per-click advertising, search engine optimization, and email marketing.
And finally, they’ll discuss the importance of balancing and integrating different digital marketing strategies, and how companies target customers.
So lots of great information in this course.
You can take this self-guided course and learn at your own pace.
At every step of the course, you can meet other learners, share your ideas and join in with active discussions in the comments.
So that’s another great feature I like about this course, it has sort of like a social learning atmosphere to it.
What will you achieve?
By the end of this course, you’ll be able to describe what digital marketing is, the different types of digital marketing: display advertisement, pay-per-click (PPC), search engine optimization, and email marketing.
Identify the key features that should be included in a digital marketing strategy, and explain the benefit and importance of integrating different digital marketing techniques, and more.
Who is this course for?
This course is for anyone with an interest in digital marketing, who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers.
There’s no prior experience or qualifications required.
This course will help you to boost your knowledge, boost your credibility, and level-up your knowledge and skills so that you can win more clients and build your digital marketing business.
4. SkillUp by Simplilearn Digital Marketing Course
Okay, the next course we have on Deck on my list of Free Digital Marketing Certification Courses is by SkillUp by SimplyLearn and it’s called the digital marketing strategy.
This is a free digital marketing strategy training course.
And this free digital marketing strategy course will help you to develop the skills needed to create a winning strategy for any business.
This course serves as an introduction to digital marketing strategy and will familiarize you with the digital marketing landscape.
By the end of this free course, you will know how to use digital technologies to help identify opportunities at a minimum risk.
You’ll learn digital marketing strategy techniques that you need to push your business to the next level.
This program is absolutely free includes two hours of self-paced video lessons, a completion certificate, and 90 days of access to your free course.
So definitely a great course to add that competitive notch under your belt, boost your credibility and help you to win more clients.
5. Semrush Digital Marketing Course
And closing out my list of Free Digital Marketing Certification Courses is one provided by SEMrush Academy called the Semrush for digital agencies certification.
Now, who is this exam for?
This certification is designed for marketers who want to prove themselves in using Semrush to win new clients and keep them satisfied.
This is more so for digital marketing agencies, although any business or digital marketer can benefit from any digital marketing knowledge.
When you pass the exam you’ll earn the badge for your agency website to showcase your expertise.
You can check your skills, identify your strengths, find and bridge the knowledge gaps to make the most of SEMrush. And if you don’t know, SEMrush is one of the most popular SEO tools in the marketplace today.
What you’ll be tested on
- landing new business
- where to look for sales opportunities for your agency
- how to craft powerful pitches that find new clients
- onboarding a new client
- how to mesh semrush with your onboarding
- planning and execution of workflows to deliver customer happiness
- collaboration and reporting
- how to use transparency
- demonstrate your progress and use SEMrush together with your team or clients
So a lot of great information jam-packed into this course.
Okay, so there’s 5 Free Digital Marketing Certification Courses that you can take right now to level up your digital marketing knowledge and increase your skills so that you can win more clients and customers.
All the Best and Happy Learning!